About Kodak Endura Paper
Kodak Endura Paper is one of Kodak's lines of professional photographic papers designed to reveal intense color and realistic skin tones. The papers are silver-halide, or AgX, which means they are comprised of materials that offer excellent color and consistent quality at a reasonable price. Each type of paper in the Endura line offers something slightly different, such as the high-definition Endura paper, which is perfect for landscapes and macro images, and the metallic Endura paper, which gives prints amazing depth.
Types
There are five papers in the Kodak Endura paper line. They include Supra, Supra VC, Metallic, Ultra and Ultra High Definition. Supra and Supra VC are geared toward portraits and images with people, but Supra VC offers an even greater range of color. Metallic Endura paper has a metallic gloss coating that makes colors pop and gives images depth. Ultra and Ultra High Definition papers offer the brightest colors in the line and show off the darkest blacks. The high-definition option is usually used for large commercial prints to help bring out every detail.
Applications
Kodak Endura papers are used for printing just about any type of professional photograph, but are geared toward certain applications. These include portraits, both posed and candid shots, wedding photography, still life, fine art and commercial displays. Endura paper is commonly used for mega-size prints that appear in windows in retail stores as well as backdrops for convention and trade show displays.
Endurance
According to Kodak, photographs printed on Endura paper can be expected to last 100 years when put on display under typical conditions in an average home. Stored in a dark, dry, cool place, they can be expected to last 200 years. Photographs printed on Endura paper for commercial purposes that are exposed to bright light and heavy use can be expected to last one to five years.
Considerations
When choosing the type of Endura paper to use for printing, it's important to consider not only what you plan to print, but how you want the final print to look. While Endura Ultra papers, for example, are geared toward portraits, you aren't limited to that choice. A high-definition or metallic paper may give a portrait a modern or edgy look, while a landscape might be softened by printing on paper intended for portraits. If you can, view pictures printed on different types of Endura paper to see for yourself the look each one gives. You can also view Kodak's application guide to help you decide which Endura paper to use (see Resources).
Benefits
The benefit of using Kodak Endura paper is being sure of the consistency, intensity and lifespan of the photographs printed on the paper. Other papers can be less expensive, but also tend to lack consistency. Some prints may come out with intense colors, while others are dull or the prints may fade within a few years. Because Endura papers are made for professional photographers, you can be sure the colors will appear as brilliant and even as they should. You also have the advantage of being able to choose a specific type of paper for your photograph.
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